CREATIVESPECIMEN

I came to design through anthropology — which means I arrived sideways, through fieldwork rather than form. I've been running that same diagnostic ever since: reading cultures before touching pixels, mapping how meaning moves through a brand before proposing how it should look. The output is what you'd expect from that kind of process — identities, narratives, and interfaces that mutate with the contexts they inhabit. Precise because they're situated. Alive because they're built from the inside.